Designing Idea Editorial Policy

Last Updated: Thu Apr 10 2025

Introduction

Designing Idea, operated by Decisive Marketing, is committed to publishing high-quality, trustworthy content. Our goal is to provide a valuable resource for everyday home inspiration, expert editorials, and interior designer tips.

This Editorial Policy outlines the standards we follow to ensure all content on Designing Idea serves a beneficial purpose for our readers and upholds the highest standards of accuracy and integrity. We follow guidelines including Google’s Search Quality Evaluator Guidelines and comply with applicable laws like the U.S. FTC’s advertising disclosure requirements.

We strive to provide accurate and relevant information to inform, inspire, and entertain readers in the home design and improvement space, through our diverse lineup of interior design, architecture, and decorating experts.

All contributors to Designing Idea must strictly adhere to this policy. These standards are enforced through editorial oversight by our Matthew Sherborne, fact-checking, and regular content audits.

1. Reference Content

Designing Idea maintains rigorous accuracy, sourcing, and editorial standards:

  • Editorial Oversight & Fact-Checking:
    Designing Idea ensures all reference content is reviewed by our editorial team or experts in Interior Design/Architecture. We never publish anonymous or unverified user-generated content.
  • Accuracy, Sources & Citations:
    Designing Idea ensures reference articles require citations from reputable sources, particularly recognized institutions in Interior Design/Architecture. Articles lacking appropriate citations are not published.
  • Regular Content Review:
    We revisit older articles regularly, maintaining their relevance and accuracy. This ensures our content remains valuable and trustworthy over time, with outdated information being promptly updated.
  • Expert Quotes and Attribution:
    We attempt to provide direct quotes from trusted subject matter sources whenever possible to maintain the highest level of integrity. We are diligent in using quotes in fair and accurate ways. If you are improperly quoted, please contact us so our editorial team can correct the issue in a timely manner.

2. News Content & Journalism Standards

Designing Idea maintains professional journalistic standards for news articles:

  • Original Reporting & Depth:
    Designing Idea ensures news articles include original insights and accurate reporting. Sources, including industry authorities, are clearly cited.
  • Transparency & Reputation:
    Designing Idea ensures authors and sources are explicitly identified, supporting our site’s integrity within Interior Design/Architecture. Errors discovered post-publication are transparently corrected.

3. Product Reviews & Recommendations

When reviewing Interior design services/floor plan rendering, Designing Idea ensures authenticity and usefulness:

  • Honest, User-Focused Reviews: Designing Idea ensures reviews prioritize genuine user experience with SEO services or similar products, avoiding generic descriptions.
  • Reviewer Expertise & Experience: Designing Idea ensures our reviewers have firsthand experience or expertise within Interior Design/Architecture.
  • Avoiding Conflicts of Interest: Designing Idea and Decisive Marketing ensures financial or personal ties to reviewed products or services are clearly disclosed. Manufacturer-created or paid influencer reviews are prohibited.

4. YMYL Topics (Finance, Health, Legal, Safety)

For topics impacting personal well-being (YMYL), Designing Idea and Decisive Marketing requires maximum accuracy and reliability:

  • Heightened Accuracy & Trust:
    Designing Idea ensures articles undergo stringent fact-checking against authoritative sources.
  • Expert Contributors & Sources:
    Designing Idea ensures content is authored or reviewed by credentialed experts in Interior Design/Architecture. High-quality references from peer-reviewed sources are cited.
  • Additional Scrutiny & Updates:
    Designing Idea ensures YMYL pages are regularly reviewed. Misleading or outdated content is corrected or removed immediately.

5. General Informational Content

General informational content published on Designing Idea is clear, comprehensive, and accurate:

  • Clarity, Comprehensiveness & Accuracy:
    Designing Idea ensures articles clearly present accurate information from credible industry sources and standards.
  • Use of Expert Consensus:
    Designing Idea ensures articles reflect established consensus among Interior Design/Architecture experts, avoiding unsupported claims.
  • Readability & User Experience:
    Designing Idea and Decisive Marketing ensures content is structured for clarity and ease of understanding, tailored specifically for our readers.
  • Diverse Perspectives:
    We stress fairness and context in our reporting, ensuring our content reflects broader world perspectives and considers diverse viewpoints. This commitment to inclusivity enhances the depth and applicability of our content.

6. Affiliate Links, Sponsorships & Advertising

Transparency in monetization practices is essential at Designing Idea and for Decisive Marketing.

Decisive Marketing upholds rigorous standards on Designing Idea to maintain reader trust while clearly distinguishing editorial content from advertising and affiliate relationships.

Advertising & Affiliate Disclosure

All content on Designing Idea is managed by Decisive Marketing and any content that contains affiliate links or sponsored materials explicitly discloses these relationships at the top of articles and prominently alongside relevant links, clearly indicating any financial or commercial interests.

This ensures compliance with both the U.S. FTC guidelines and The Digital Services Act (or ‘DSA’).

For example, if an article or page on Designing Idea references products or services through affiliate links, readers will always be informed about the relationship transparently and upfront.

Integrity with Monetization

Designing Idea maintains strict editorial independence and content integrity in every monetized piece. Affiliate links to Interior design services/floor plan rendering are included only if they genuinely benefit our readers by offering substantial value, useful insights, or informed recommendations. Under no circumstances will content be produced solely to generate affiliate revenue without genuine user benefit.

Designing Idea consistently avoids scenarios where affiliate marketing could compromise the quality or authenticity of the information provided.

Sponsored Content & Native Ads

Sponsored content, including advertorials and native advertising, is always explicitly labeled on Designing Idea using clear and straightforward terms such as “Sponsored,” “Advertisement,” or “Partner Content.” This transparent labeling ensures readers can distinguish independent editorial content from promotional material.

Furthermore, any sponsored viewpoints expressed are clearly identified as belonging to the sponsor, explicitly separated from the editorial perspectives and recommendations of Designing Idea or DI.

Through these standards, Designing Idea ensures full transparency, honesty, and integrity in our monetization practices, reinforcing reader trust and our commitment to responsible, reliable content delivery within Interior Design/Architecture.

7. User-Generated Content & Community Contributions

Designing Idea rigorously moderates community-generated content to maintain a trusted, safe, and valuable experience for our readers:

Moderation of Comments & Posts

Designing Idea actively manages and moderates user-generated comments, reviews, and contributions using both automated filters and human oversight led by our Matthew Sherborne. Spam, off-topic posts, malicious content, or inappropriate contributions are promptly identified and removed to maintain quality. Compliance with US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018 is strictly enforced, ensuring that users’ personal data is respected and protected throughout moderation processes.

In line with Google’s Search Quality Rater Guidelines:

“A common problem on forum pages or in the comments sections of pages is ‘spammed’ comments: posts with unrelated comments that are not intended to help other people, but rather to advertise a product or create a link to a website… If a specific page on a website has many unrelated ‘spammed’ comments, the page should be rated Lowest.” (Google Search Quality Rater Guidelines, Section 7.6)

Thus, Designing Idea proactively prevents spam and irrelevant posts to preserve high-quality discussions.

Responsibility for User Content

Designing Idea maintains full responsibility for all user-generated content appearing on our platform. According to Google’s guidelines:

“The page may have comments, reviews, or other content posted by users, but the page itself is the responsibility of the website… As long as the website creates and actively maintains the page, the website is considered to be the primary content creator.” (Google Search Quality Rater Guidelines, Section 2.5.2)

Consequently, we actively curate, moderate, and maintain content quality, clearly taking ownership of every page hosted under Designingidea.com.

User Content Policy & Safety

User-generated content violating our standards, as outlined clearly in our https://designingidea.com/web-site-agreement/, is strictly prohibited. Designing Idea enforces comprehensive content policies to eliminate defamatory, harmful, hateful, or illegal contributions. Regular security audits, conducted as recommended by Google’s guidelines, protect our users against malicious activities or security breaches:

“Responsible website owners should regularly check their websites for suspicious behavior and take steps to protect users.” (Google Search Quality Rater Guidelines, Section 7.5)

This proactive approach safeguards the safety, privacy, and trust of all visitors and community participants, providing a secure, reliable environment aligned with US in Sacramento CA.

8. E-E-A-T: Experience, Expertise, Authoritativeness, Trust

Content on Designing Idea consistently adheres to E-E-A-T principles:

Designing Idea and Decisive Marketing strictly adheres to the principles of Experience, Expertise, Authoritativeness, and Trust (E-E-A-T).

Each article, guide, or informational resource published on Designing Idea is rigorously evaluated by our Matthew Sherborne and Decisive Marketing to meet these core standards:

Trustworthiness

Trust is the foundational element guiding our content strategy at Designing Idea.

All content on Designing Idea undergoes thorough fact-checking against authoritative references from established organizations.

Accuracy, transparency, and honesty are non-negotiable standards at Designing Idea and Decisive Marketing, ensuring that our content consistently serves the best interests of our users.

Designing Idea provides clear citations, accessible author details, and prompt corrections whenever inaccuracies are identified, supporting our readers’ trust at every interaction.

Experience

At Designing Idea, genuine, firsthand experience significantly enhances content credibility. We actively select content creators who have direct, personal experience with Interior design services/floor plan rendering, ensuring our audience receives authentic, insightful information.

For example, product reviews and experiential articles on Designing Idea are crafted by individuals who have personally utilized or tested the offerings described.

Our editors prioritize authors who can directly demonstrate relevant experiences, as personal insights provide deeper context and value to our readers.

Expertise

Expertise at Designing Idea is crucial to delivering trustworthy content.

Contributors on Designing Idea are vetted for qualifications and expertise in Interior Design/Architecture, ensuring their knowledge aligns precisely with the topics covered.

Credentials and professional backgrounds are transparently displayed, allowing readers to confidently evaluate the credibility of each author.

When content involves specialized subjects, particularly YMYL (Your Money or Your Life) topics like finance, health, legal, or safety advice, articles are either authored or reviewed by recognized professionals within Interior Design/Architecture, adhering strictly to expert consensus.

Authoritativeness

Authoritativeness is achieved by consistently aligning content with authoritative, reputable sources within Interior Design/Architecture.

Designing Idea actively establishes its credibility by referencing and citing leading experts, reputable institutions, and recognized standards bodies such as GAO.

The content on Designing Idea routinely incorporates authoritative references, bolstering our position as a trusted resource. Additionally, our authors’ credentials, industry recognition, and associations with authoritative entities reinforce the overall authority of the site.

Editorial Team Diversity

We are committed to diversity in our editorial team and uphold principles of equity and inclusion, ensuring our content is accessible and respectful to all people and cultures. This diversity of perspectives strengthens our content quality and helps ensure we meet the needs of our diverse readership.

Through continuous adherence to these standards, Designing Idea solidifies its reputation as a trusted, authoritative source for accurate, high-quality information in Interior Design/Architecture, providing our readers with content they can consistently rely on.

9. Use of Generative AI on the Site

Designing Idea transparently utilizes generative artificial intelligence (AI) technologies to support the creation of valuable, informative content (like text images and video) tailored for users.

Designing Idea use of generative AI strictly follows the principles outlined by Google’s Search Quality Rater Guidelines, prioritizing accuracy, trustworthiness, transparency, and human oversight.

Transparency and Disclosure

When generative AI tools are utilized to create, enhance, or supplement content, Designing Idea clearly discloses this usage within each relevant article or page.

In alignment with Google’s guidelines, content on Designing Idea is clear about its origin to maintain trustworthiness:

“AI-generated content is not inherently bad and AI has the potential to create helpful content. As with any other form of content, the extent to which AI-generated content is helpful and beneficial depends on how it is created and used on a website.” (Google Search Quality Rater Guidelines, Section 3.4.1)

We strive to ensure that AI-generated content on Designing Idea will be explicitly indicated if possible to ensure readers fully understand the nature and origin of the information.

Editorial Oversight and Human Review

All AI-generated content published on Designing Idea is subject to rigorous human editorial oversight led by our Matthew Sherborne.

Designing Idea editors carefully review, fact-check, and ensure that AI-assisted content fully meets our accuracy and quality standards before publication, reflecting the guidelines’ recommendation for responsible and helpful use of AI content:

“Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. Content created using automation, including AI, should be produced responsibly, ensuring it is genuinely helpful to users.” (Google Search Quality Rater Guidelines, Section 3.4.1)

Designing Idea strictly avoids misuse or deceptive practices associated with automated content creation.

Accuracy, Trustworthiness, and Responsibility

Designing Idea ensures content related to Interior Design/Architecture, particularly on Your Money or Your Life (YMYL) topics, undergoes heightened scrutiny. We ensure AI-generated content aligns with Google’s emphasis on trustworthiness and E-E-A-T (Experience, Expertise, Authoritativeness, Trust):

“Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in PQ rating. The most important member at the center of the E-E-A-T family is Trust.” (Google Search Quality Rater Guidelines, Section 3.4)

In practical terms, this means AI-generated content on Designing Idea about Interior Design/Architecture undergoes additional verification by human experts and subject-matter specialists to meet rigorous standards of accuracy, safety, and reliability.

Ethical Use and Compliance

Designing Idea use of generative AI strictly complies with all relevant regulations, including The Digital Services Act (or ‘DSA’), US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018, and the broader principles outlined by GAO.

Designing Idea actively avoids misleading, deceptive, or harmful uses of AI, ensuring compliance with both ethical and legal standards applicable in the U.S.

By openly communicating our approach to AI, upholding stringent human oversight, and adhering closely to Google’s Search Quality Rater Guidelines, Designing Idea ensures that generative AI enhances—not detracts from—the trustworthiness, usefulness, and overall value of our content.

10. Ethics and Accountability

Our ethics policy is deeply ingrained in our operations. Editorial independence is critical to providing accurate information; when receiving free products or exclusive access, we disclose this to maintain transparency.

Designing Idea primarily earns income through display ads. However, our editorial staff is not associated with operating the ads that are displayed on the site. The editorial staff works independently to maintain a high standard of quality.

All editorial opinions are clearly identified, and we take care to ensure the privacy of individuals and maintain proper attribution regarding information and sources. In the event our content contains a product or service affiliate link or sponsorship, the post will include a prominent disclosure statement.

11. Corrections Policy

We take the accuracy of our articles seriously. When errors occur, we make prompt corrections to prevent misinformation. An updated timestamp and an explanatory note accompany significant corrections.

If an error is discovered, we correct it promptly. We revisit older articles regularly, maintaining their relevance and accuracy. Our team of writers engages in thorough research and analysis and undergoes a multi-step verification process to ensure reliability.

For any incorrect information or if you are improperly quoted, please contact us at 916-510-1575‬ or support@Designingidea.com so our editorial team can correct the issue in a timely manner.

References & Footnotes

This Editorial Policy for Designing Idea ensures alignment with:

These documents underpin content standards on Designing Idea, ensuring compliance with recognized industry guidelines, Google QRG, FTC and US.

Editorial Contact Information

For editorial questions or feedback:

For general inquiries or business information, please visit our contact page at:
https://designingidea.com/contact-us/

Organization Details:

Site: Designing Idea
Company: Decisive Marketing (“DI”)
Registered in: US
Registration Number: 32-0689620
Address: 25005 BLUE RAVINE RD, Folsom, Sacramento County, 95630, US
Phone: 9165101575
Website: Designingidea.com