Privacy Policy

Privacy Policy for Designing Idea operated by Decisive Marketing

Effective Date: Thu Apr 10 2025
Last Updated: Thu Apr 10 2025

  1. Introduction

Designing Idea is a company founded in 2015, that operates under the Decisive Marketing Corporation founded on May 10, 2022, and registered in the US under registration number 32-0689620. We are committed to protecting your personal data and respecting your privacy. Our company, also known as Decisive Marketing, operates various brands including Designing Idea, DesigningIdea.com, and Designingidea. We offer Interior design services/floor plan rendering in the Interior Design/Architecture industry (specifically within the Interior Design/Architecture sector, with a focus on interior decorating, layout planning, and home improvement) to our target audience of readers and customers.

This Privacy Notice explains how we collect, process, and share your personal data in accordance with applicable laws such as in US: US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018, and The Digital Services Act (or ‘DSA’). It also outlines your rights and our procedures regarding data protection.

This statement governs our privacy policies with respect to those users of the Site (“Visitors”) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by Designing Idea (collectively, “Services”) (“Authorized Customers”).

“Personally Identifiable Information” refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.

  1. Data Controller & Contact Information

Decisive Marketing is the data controller responsible for your personal data.
Primary Address:
25005 BLUE RAVINE RD
Folsom, US — 95630
Phone: 9165101575
General Email: support@Designingidea.com
Accessibility Inquiries: support@Designingidea.com
Privacy Inquiries: support@Designingidea.com

For any questions regarding this Privacy Notice or our data practices, please contact our Site Editor: Matthew Sherborne.

  1. Data Protection Officer (DPO)

Our Data Protection Office for Designing Idea is Matthew Sherborne and can be contacted at support@Designingidea.com.

  1. Categories of Personal Data We Collect

Designing Idea may collect, store and process the following types of personal data about you:

  • Information You Provide:
    Data submitted through forms on Designing Idea (e.g., when you sign up, contact us, or request information via Designingidea.com). This may include your name, contact details, preferences, and any other information you choose to provide.
  • Copies of Correspondence:
    Emails, letters, and any other communications (by post, email, or through Designing Idea) that you send to us.
  • Survey and Questionnaire Responses:
    Responses provided if you participate in any surveys or questionnaires using Designing Idea.
  • Website Usage Data:
    Information about your visits to Designing Idea, including traffic data and details on how you interact with our content.
  • Device Information:
    Technical data such as your IP address, browser type and version, time zone setting, operating system, platform, and other technology-related details from the devices you use to access Designing Idea.

From our Authorized Customers, we collect additional information including the names, addresses, phone numbers and email addresses, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase or sell.

Non-Personal Information:

Upon accessing the Website, certain non-personal information will be automatically collected without your knowledge or consent, such as your IP address, location data (which is anonymous) and the referring website (“Non-Personal Information”). We use Non-Personal Information to examine our traffic and to view how our customers use the Website.

  1. Provision of Personal Data

If you fail to provide the required personal data:
When Designing Idea and Decisive Marketing is legally obligated to collect certain data or need it to perform our contractual obligations, your failure to provide this data may prevent us from fulfilling the contract (for example, providing you with Interior design services/floor plan rendering). In such cases, we may have to cancel the relevant service or product, and you will be notified accordingly.

  1. Purposes and Legal Basis for Processing

Designing Idea process your personal data for the following purposes:

  • Ensure Optimal Presentation:
    To display our website content on Designing Idea in the most effective manner for you and your device.
  • Send Relevant Information:
    To communicate details about our Interior design services/floor plan rendering and offerings (such as SEO services) that may be of interest.
  • Contract Performance:
    To fulfill our contractual obligations through Designing Idea and Decisive Marketing with you.
  • Compliance with Legal Obligations:
    To adhere to legal and regulatory requirements (including The Digital Services Act (or ‘DSA’) and Consumer Rights Act 2015) and to satisfy Anti Money Laundering and Know Your Client requirements.
  • Feature Access & Account Protection:
    To enable you to access various features on Designing Idea and to secure your account.
  • Third-Party Communications:
    To allow third parties to contact you about relevant goods or services if you allow us to do so via Designing Idea.
  • Service Providers:
    To transfer your information to our designated “Service Providers” so that they can service your requirements on or through Designing Idea.
  • Marketing Communications:
    To send you marketing communications by electronic means (email or text) only if they relate to our Interior design services/floor plan rendering or Designing Idea or offerings you have previously expressed interest in.
  • Statistical Analysis:
    To aggregate your information with that of other users to generate statistical data that does not personally identify you after using Designing Idea. This aggregated data may be shared with third parties we collaborate with through Designing Idea.
  1. Global Privacy and Data Processing Standards

Designing Idea respects and adheres to global privacy laws, using the GDPR as our benchmark standard. We ensure that your personal data collected via Designing Idea is processed in accordance with the highest legal requirements worldwide. To achieve this, we rely on the following lawful bases for processing your personal data:

  • Performance of a Contract (GDPR Article 6(1)(b))
    Designing Idea process your data as necessary to fulfil our contractual obligations to you—such as providing the goods or services you have requested.
  • Legal Obligation (GDPR Article 6(1)(c))
    Designing Idea may process your data when required by applicable laws or regulations. This ensures that our operations comply with legal and regulatory requirements in all jurisdictions.
  • Legitimate Interests (GDPR Article 6(1)(f))
    Designing Idea in certain instances, may process your data to pursue our legitimate interests. This includes optimizing content presentation, delivering relevant promotions, improving our services, and preventing fraud, provided that these interests do not override your rights and freedoms.
  • Consent (GDPR Article 6(1)(a))
    Where you have explicitly provided consent—such as for marketing communications or the use of non-essential cookies— Designing Idea processes your data based on your agreement. You may withdraw your consent at any time, and this withdrawal will not affect the lawfulness of any processing conducted before the consent was withdrawn.

By following these standards, Designing Idea ensures that our global data processing practices meet or exceed stringent privacy requirements, providing you with consistent and reliable protection of your personal data wherever you are located.

  1. Marketing Communications

Designing Idea and Decisive Marketing will only send you direct marketing communications by electronic means (email or text) if:

  • You have provided explicit consent to Designing Idea and Decisive Marketing.
  • You have previously interacted with the Designing Idea website or Decisive Marketing and the marketing relates to our Interior design services/floor plan rendering or similar offerings.
  • You exercise your right to opt out of marketing communications. You can do this by contacting us at support@Designingidea.com or by unsubscribing via the link provided in our communications.
  1. Sharing Your Personal Data

Designing Idea and Decisive Marketing may share your personal data with third parties only under the following circumstances:

  • Within Our Group:
    With companies that are part of our corporate group.
  • Service Providers:
    With trusted third parties that assist in processing your requests or fulfilling contractual obligations using Designing Idea.
  • Legitimate Interests:
    When sharing is necessary for our legitimate business interests (or those of a third party), provided that your rights and interests do not override these interests.
  • Business Transfers:
    In connection with the sale, transfer, or merger of parts of Designing Idea business or assets.
  • Legal or Regulatory Compliance:
    When required to comply with applicable legal or regulatory obligations, including those set out in US and US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018.

All third parties receiving your data are contractually bound to process it only on our instructions and in compliance with applicable data protection laws.

Specific Sharing Scenarios:

(a) Affiliated Service Providers: We have agreements with various affiliated service providers to facilitate the functioning of the Website, with whom we may share the information we have collected. For example, we may share your credit card information with the credit card service provider to process your purchase. All administrative service providers that we use are required to have the same level of privacy protection as we have, and therefore we expect that your information will be handled with the same level of care that we employ. Additionally, for example, we may use analytic or marketing services such as Google Analytics, Google Adsense, Taboola, or RevContent, to which collection you hereby unconditionally consent.

(b) Where required by law: We may share the collected information where required by law, specifically in response to a demand from government authorities where such demand meets the legal requirements.

(c) Statistical Analysis: We may share Non-Personal Information and aggregated information with third parties, including but not limited to for advertising or marketing purposes. No Personal Information will be shared in this manner.

(d) Transactions: In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where Personal Information may be disclosed or transferred as one of our business assets.

  1. Cookies

Cookies are small files placed on your device when you visit Designing Idea. We use cookies to:

  • Recognize you and store your preferences on Designing Idea.
  • Enhance the performance and functionality of Designing Idea.
  • Generate aggregated statistical data for Designing Idea.
  • Deliver targeted advertising relevant to your interests when visiting Designing Idea.

Categories of cookies include:

  • Strictly Necessary Cookies: Essential for the operation of Designing Idea.
  • Performance Cookies: Collect data on how visitors use Designing Idea to create anonymous aggregated data.
  • Functionality Cookies: Enable a personalized experience by remembering your preferences for Designing Idea.
  • Targeting/Advertising Cookies: Deliver adverts tailored to you.

Some cookies remain on your device between sessions. You may disable cookies by adjusting your browser settings; however, doing so may limit the functionality of Designing Idea.

We use cookies in compliance with applicable legal frameworks such as US (including the EU’s ePrivacy Directive and GDPR) and US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018 (for example, the CCPA for California). A cookie consent banner is provided on our website, and you may adjust your preferences at any time via our https://designingidea.com/privacy-policy/.

Third Party Advertising

We may have third-party advertising companies serving ads to you when you visit our website. These companies may store information about your visits to our website and to other websites in order to provide you with relevant advertisements about goods and services.

These companies may employ cookies and other identifiers to gather information which measures advertising effectiveness. The information is generally not personally identifiable unless, for example, you provide personally identifiable information to them through an ad or an e-mail message.

Information Gathered by Third Party Advertisers

Cookies enable advertisers to learn about what ads you see, what ads you click, and other actions you take on our site and other sites. This allows advertisers to provide you with more useful and relevant ads. For example, if they know what ads you are shown while visiting our site, they can be careful not to show you the same ones repeatedly. They do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based ads.

We do not provide any personal information to advertisers or to third party sites. Advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards (for example, readers in the Pacific Northwest who read certain types of articles). Also, some third-party cookies may provide them with information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that they may use to provide you more relevant and useful advertising.

If you would like to learn more about what options you have about limiting the gathering of information by third-party ad networks, you can consult the website of the Network Advertising Initiative.

You can opt out of participating in interest-based advertising networks but opting out does not mean you will no longer receive online advertising. It does mean that the companies from which you opted out will no longer customize ads based on your interests and web usage patterns using cookie-based technology.

Mediavine Programmatic Advertising

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

  1. Cookie Management FAQ

Q: What are cookies?
A: Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and track your activity.

Q: Why does Designing Idea use cookies?
A: We use cookies to:

  • Remember your preferences (such as language or region settings).
  • Improve website performance and functionality.
  • Analyze how users interact with our site using common analytics packages (like Google Analytics).
  • Support our affiliate and marketing initiatives by tracking affiliate performance and delivering personalized offers.

Q: What types of cookies are used on this website?
A: Our site uses several types of cookies:

  • Essential Cookies: Required for basic website functionality.
  • Performance & Analytics Cookies: Used to monitor site usage and improve our service.
  • Affiliate & Marketing Cookies: Track affiliate performance and help deliver personalized promotions.
  • Third‑Party Cookies: Set by external services (such as Google Fonts, CDNs, or analytics tools).

Q: How can I manage or block cookies?
A: You can manage cookies by:

  • Adjusting your browser settings to block or delete cookies.
  • Using the cookie consent banner on our website to customize your cookie preferences.

Q: Will blocking cookies affect my experience on Designing Idea?
A: Yes. Disabling cookies may impact the functionality of our website and result in a less personalized browsing experience.

Q: How do affiliate cookies work?
A: When you click on affiliate links on our site, you may be redirected to external sites where affiliate cookies are set. These cookies help track affiliate performance and personalize offers. Once you leave our site, the external site’s privacy policy applies.

Q: What if I have more questions about cookies or my privacy?
A: If you have additional questions or need further assistance, please contact us at support@Designingidea.com.

Q: How often is this information updated?
A: We review and update our cookie practices periodically to ensure compliance with legal requirements. Please check this page regularly for the latest information.

  1. Data Security

Designing Idea and Decisive Marketing have implemented robust security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access is restricted to Designing Idea and Decisive Marketing employees, agents, contractors, and other third parties who require it for legitimate business purposes and who are bound by confidentiality obligations.

In addition, Decisive Marketing has established procedures to address any suspected data breach. If a breach occurs, we will promptly notify you and any applicable regulatory authorities, in accordance with US and US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018. Our technical safeguards include encryption, regular security audits, and strict access controls.

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

For any security-related inquiries, please contact us at support@Designingidea.com.

  1. Data Retention

Decisive Marketing will retain your personal data regarding Designing Idea only for as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, regulatory, accounting, or reporting requirements, as defined by “As long as needed.”

To determine the appropriate retention period, Decisive Marketing considers the quantity, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and the applicable legal requirements.

Once your data is no longer needed, it will be securely deleted or anonymized.

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, accounting, and reporting obligations. The retention period varies depending on the type of data and its intended use. For example, contact information is kept as long as your account is active or as needed to provide services, while transaction history may be stored for a specific number of years to comply with tax and financial regulations.

Analytics data is typically retained for a defined period to help us improve website performance and user experience. Once the applicable retention period expires, we securely delete or anonymize the data unless further retention is required for legitimate legal or business reasons.

  1. Your Data Protection Rights

This section explains your rights regarding how your personal data is processed by Decisive Marketing. If you wish to exercise any of these rights, please contact us using the details below.

  • Right to Withdraw Consent:
    You may withdraw your consent at any time. This will not affect the lawfulness of any processing prior to your withdrawal but may limit our ability at Decisive Marketing to provide certain services.
  • Right of Access:
    You have the right to access the personal data Decisive Marketing holds about you, free of charge.
  • Right to Rectification:
    You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”):
    You may ask us to delete your personal data, subject to certain exceptions where retention is legally required.
  • Right to Restrict Processing:
    You can request that we limit the processing of your personal data.
  • Right to Data Portability:
    You have the right to receive your personal data in a structured, commonly used, machine-readable format or to have it transferred to another controller.
  • Right to Object:
    Under certain circumstances, you have the right to object to the processing of your personal data.
  • Rights under CCPA/CPRA:
    For California residents, this includes the right to know, the right to delete, and the right to opt out of the sale of personal information.
  • Rights under PIPEDA:
    For Canadian residents, this includes the right to access and correct your personal information.

To exercise these rights, please contact us at support@Designingidea.com.

If you would like to request access, modification, or deletion of your personal data in accordance with privacy regulations, please submit your request through our Contact Form. Select “Privacy Request” as the subject and provide the necessary details to help us process your request efficiently.

Representatives of Decisive Marketing will respond within the timeframe required by applicable law. We endeavor to respond to all privacy requests within 30 days of receipt, ensuring prompt and effective compliance with global data protection regulations.

  1. International Transfers of Personal Data

Your personal data may be transferred to and stored in destinations in and outside the European Economic Area (EEA) and processed by personnel operating outside the EEA.

Whenever we transfer your data, we ensure that a similar level of protection is maintained by implementing one or more of the following safeguards:

  • Adequacy Decisions:
    Data is transferred only to countries deemed by the European Commission to provide an adequate level of protection.
  • Standard Contractual Clauses (SCCs):
    We use contracts (when requested) approved by the European Commission to safeguard your data.
  • Privacy Shield (or Successor Frameworks):
    Where applicable, for transfers involving US-based providers.
  • Other Safeguards:
    Such as Binding Corporate Rules (BCRs) or approved codes of conduct.

For further details on the specific mechanisms used for international transfers, please contact us at support@Designingidea.com.

  1. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our data processing practices or legal obligations, including updates under The Digital Services Act (or ‘DSA’) or changes in US. All updates will be posted on this page with a revised “Effective Date” (Thu Apr 10 2025 00:00:00 GMT+0100 (British Summer Time)). Significant changes may also be communicated via website banners on Designingidea.com and notifications sent to support@Designingidea.com. Please review this page periodically to stay informed of any updates.

We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.

  1. Complaints

If you believe that our handling of your personal data does not comply with applicable data protection laws under the US General Data Protection Regulation (US GDPR) and the Data Protection Act 2018 (including US), you have the right to lodge a complaint with the relevant supervisory authority eg: GAO or courts in Sacramento CA. Alternatively, you may contact us directly to discuss your concerns at support@Designingidea.com or 9165101575.

  1. Links to Other Websites

This website contains links to other websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.

  1. Contact Designing Idea

If you have any questions or concerns regarding this Privacy Notice or our data practices, please contact us at:

Full Legal Entity Name:
Decisive Marketing (a.k.a. Decisive Marketing)
Trading as: DI
Operating under the brand(s): Designing Idea, Designing Idea, and Designingidea

Address:
25005 BLUE RAVINE RD
Folsom, US — 95630
Phone: 9165101575
General Email: support@Designingidea.com
Privacy/Accessibility Inquiries: support@Designingidea.com / support@Designingidea.com

© Designing Idea, All rights reserved. Unauthorized duplication or publication of any materials from this Site is expressly prohibited.